WHY YOU SHOULD INVEST IN HIGH QUALITY VIDEO PRODUCTION FOR YOUR ONLINE COURSE
Over the last few years, our team has been fortunate enough to bring over 15 e-courses to life through our online course video production package! As many more educators were moving their content online and with the growth of demand for e-courses, we saw a massive need to develop an all inclusive production package to bring your course to life with high quality, professional + elevated video content.
We have learned a lot working on so many different courses, but here are THREE reasons to invest in high quality video production for your online course.
Take the video production OFF of your to do list
If you haven't started already, you may learn that there is A LOT that goes into building on online course - from the scripts to sales to website to branding + more, video is just a small part of what goes into a course. Hiring a team of video professionals will take that off of your to do list, so all you have to do is show up for filming + trust our team to handle the rest!
For our clients, our goal is to make the production process simple, stress free and fun!
2. Give your clients an elevated product
There is a reason you are creating your course - you want to get information out to the world. And most of the time, you are integrating this course as a part of your business - which means you are charging your customers for it! When you are selling a product/service, like a course, providing something that is of the highest quality will only drive more sales and create a better customer experience. Hiring a production team can help you do this in a professional and elevated way!
3. Get the benefit of working with a team of creative professionals
When you hire a video team for your online course production, they bring ALOT to the table. Here are some things that they will most likely take care of.
pre-production planning
managing creative + logistical details
set design
filming - lighting, audio, visual storytelling, camera angles, etc.
editing - bringing the entire course together
connecting you with other vendors - hair/makeup, stylist, creative agencies, marketing agencies, copywriters, etc.
If you work with us, you can count on all of these things & more!
Don't believe us? Hear from some of our online course clients below -
Kelley Stevens
Course - www.theprivatepracticepro.com
"A high-quality video set me apart from other professionals in my industry. Nowadays, you only have a few seconds to catch a customer or student's attention. That requires beautiful video footage. A high-quality video can be the difference between a potential customer investing in your course or swiping away. I constantly receive feedback that my videos are one of the main reasons why therapists love my courses."
Katie + Carly
Course - weetalkers.com
"Investing in high quality video up leveled our online courses and memberships significantly. We were able to make back the investment of our course within the first week of launching it and that investment continues to pay off.
We used to film ourselves in our homes on our iPhones and while it got the job done, the sound quality and image were nothing compared to what we have now. Being able to show customers clips from the videos Good Vibe helped us create makes us feel so proud and confident!"
Abigail Schlesinger
Course - charcuteriecollective.com
“It was definitely worth it to invest in high quality video for our online course because we have heard so many great stories of people taking our course, and because of the way it was produced and clearly translated, they have the confidence to be able to do it themselves. We have clients send us images of the boards that they make after taking our course, and they are phenomenal! That wouldn't be the case without good, high quality video modules for them to follow along with.”
Want to learn more about our online course package? Click here!
HIRING PROFESSIONAL TALENT
TIPS FOR HIRING PROFESSIONAL TALENT
Whether you are a videographer, photographer or other creative, chances are you opened this blog to learn more about booking talent for your projects! Our team has worked on productions for over 10 years and have a wide range of experience booking and managing talent, so let’s dive in!
First things first - what is “professional” talent?
When we refer to “professional” talent, we typically mean working with an agency to hire models, actors, etc. that have experience being on camera! There is absolutely nothing wrong with using friends or family for your projects (trust us, we have been there), but if you are looking to level up a project, hiring talent that has experience can be a total game changer!
Finding and booking talent can definitely seem overwhelming at first. To get you started on the process, we are breaking down our top 3 tips for sourcing + managing talent.
Budget
This is definitely the first thing you want to review before approaching any talent. If you plan to go the professional/agency route, you want to make sure you have the budget for it! Here are some things to think about when building your or your clients’ budget -
Time + location - How long will talent be needed? Will there be any travel involved? All of these details will impact the budget.
Usage + duration - Where and how long will final products be used? Web, print, broadcast, etc. - these are all details you need to hash out before finding talent.
Agency fees - If you are going the agency route, always leave room for an agency fee - typically these are around 20%.
2. Talent demographic
Next thing you want to determine is what your talent looks like. Who do you want to represent the characters on screen? Examples - age, gender, race/ethnicity, style, etc. Putting together a list of requirements for who the talent is will definitely help make your search easier! Plus, agencies love when you know exactly what you are looking for - it makes their job much easier!
3. Managing talent
Once talent is secured, our next tip is to make sure you provide them with allllll the necessary information for the shoot. Professionals know to come to set prepared and ready, but giving them all the details prior will make your project run that much more smoothly! Here are some tips on things to provide prior to shoot -
Location + call time
Theme + shoot details
Character details - Who are they? What are they portraying on screen? Do they have any speaking lines?
Wardrobe details - If you aren’t working with a stylist on set that is providing wardrobe, we always recommend sending talent a mood board so they know exactly what you are looking for. Think outfit inspo, colors, patterns, etc.
Hair + makeup - Are you providing hair + makeup? Are they doing hair + makeup on own? If so, what is the look you are going for?
The more information you provide to talent, the better the on set experience will be for everyone involved!
Now, those are some of our biggest tips as a video production company. However, we couldn’t do our jobs without the help of some of our favorite local talent agencies! Here are some of their biggest tips from the agency perspective -
PRIORITY TALENT
“My biggest tip to hiring professional talent is to audition them! Auditioning is the great way to see if talent is best fit to represent your brand or product. It can be as simple as a quick self tape with talent answering personality questions, delivering lines if there is a script or requesting same-day digital photos so you can get a sense of their current look outside of their professional headshots.”
Ciarra Blackwell
Owner/Agency Director
E: info@prioritytalentagency.com
https://www.instagram.com/prioritytalent/
AGENCY AZ
”My best tip for hiring professional talent is for clients to communicate wants and expectations and then trust the agency to fulfill those needs. As an agent, I am here to serve my talent, but also the client. If I have a clear directive that I can relay to the models or actors, then I know the shoot will run smoothly for the client and everyone wins!”
Katie Masters
https://www.instagram.com/agencyaz/
FORD/ROBERT BLACK AGENCY
“Know the scope of your project – whether it’s video or print or both along with how the video or imagery will be used (specific usages – broadcast, outdoor, web, social media, etc.) and for how long. Of course, knowing your talent budget/rates and talent specs (genders, ages, ethnicities) in advance is always helpful along with the relevant dates for casting, callbacks (if needed), and shoot dates. Of course, if requests are coming from a casting director, all of this information is generally provided upfront. As an aside and for new producers, I highly recommend they engage a local casting director who can get them organized and help streamline the process of hiring talent so producers can just focus on the creative/production aspects of their projects (this might be the biggest tip of all – come to think of it -- if it’s in the budget).”
Matt Englehard
On-Camera/Commercial Print Director
https://www.instagram.com/fordrba/
Be sure to check out these agencies for your next production! Let us know below your favorite tip below!
The Stages of Each Production
The Stages of Each Production
If you are new to the world of video production, you may think it is as easy as pointing a camera at something and filming, but there are countless other steps that go into each production and client we work with. Every video production company has their own systems and strategies in place when it comes to producing video, but one thing that is pretty standard are the 4 stages of each production - discovery, pre-production, production and post production.
Today we are breaking down each stage, how our team completes everything and some of our biggest tips to creating an amazing client experience.
STAGE #1 - DISCOVERY
This first stage is when a client first reaches out. At The Good Vibe Media, the majority of our leads come directly through our website. Whether a client is reaching out for a brand project, event or wedding - we try to funnel everything through the client forms on our website! But regardless of how a potential client reaches out, they always receive our base package for that project, plus a link to book a discovery call. We try to give as much information as possible up front, so if a client is really interested in moving forward, they then book a discovery call.
On these calls, we meet the client, learn more about their specific project, chat about some of the logistics + creative details and of course, answer any questions they may have about our team or workflows! Here are some other things we pay attention to during the discovery call process - timeline, budget, location of project, talent needs, client goals and wants, and more! This is our time to really get to know each other and make sure we are a good fit for each other!
If the project IS a good fit, we then send over a custom proposal and get the client all set up in our systems if they decide to move forward.
Need help building out your discovery call template? Grab our free checklist here.
STAGE #2 - PRE-PRODUCTION
The pre-production phase is where creativity meets logistics. During this stage of each production, we are diving deep into the logistical details of each production like location, timelines, talent, hair + makeup teams, production crew + gear, etc. Not only are we getting super clear on these details, but this is where we talk through all things creative. Think themes, storyboards, shot lists, set design, editing details, music style, text and graphics, etc. A big key in this phase is getting SUPER clear on what the final product is going to look and feel like. This will make the other stages of the production more streamlined. Check out our free production checklist here for more details on this stage.
STAGE #3 - PRODUCTION
Time to get rolling - literally! The production stage is the actual filming that takes place. If you did your due diligence on the pre-production stage before this, everyone on set should feel super confident and comfortable with their roles and responsibilities.
For our team, we put a big emphasis on creating a filming environment that is relaxed, stress free and most importantly, fun! There is a reason you hire a video production team, so making your client feel that they can relax and trust the process is key for our crew.
STAGE #4 - POST PRODUCTION
The last stage of production is really where all the magic happens! This is where the editing team puts together the final product. From reviewing and selecting footage, to music + graphics to color grading + more - this is one of the most important parts of each production. The goal is to give the client exactly what they are imagining on the first round! Of course, there are always times that things need to be edited, moved around, etc. However, our team puts a big emphasis on delivering an amazing first draft based on all of the notes from the other stages of production. Once the client approves, that is officially a wrap!
There you have it! The 4 stages of each production. As you can tell, there is so much time, work and effort that goes into a project aside from just pointing a camera!
If you are ready to get started on your own project, click here to learn more about our services and grab our pricing guide!
3 reasons to film your next event
We may be slightly biased, but we truly believe there are so many beneficial reasons to have your event filmed! Whether you are planning a social gathering like a baby or bridal shower, a large charity gala or maybe a business conference; no matter the size of the event, video can be such an impactful addition.
Today, we are breaking down three simple reasons you should have your event filmed.
1. For the memories
This may be obvious, but events go by very quickly. You may have spent month and months putting together this gathering, and often times it can go by in a flash. There is something so special about being able to relive special moments through video. You can not only see everything that happened, but also hear the audio. Maybe it was an impactful speech, hearing people laugh, drinks being poured, etc. Video is truly the best way to relive an experience, especially one that goes by so fast.
2. Marketing your event
If you are planning a ticketed event, like a business conference, mastermind or charity gala, you are going to need tools to help market your event. Consumers want to be able to picture themselves at an event, experiencing all that there is to offer. Capturing high quality video at your event ensures that you will have a large amount of content to use to help market future events. We always tell our clients to think big here - event content can be repurposed in so many different ways. Here are some examples of different content that can help marketing your future events -
Speakers- highlighting some of the amazing speakers you had at your event
Sponsor - thank some of your sponsors by offering video content of their event installation/sponsorship
Attendees - testimonials can be an extremely powerful tool for promoting your event. Again, Potential attendees love hearing about attendee experiences and the value your event brings to them.
There are so many creative ways to capture video content to help marketing future events. Of course, we always recommend hiring a team of professional videographers + editors to help get this done for you. There is nothing better than finding a team you can trust to help take one thing off your plate.
3. Expanding your reach + audience
According to medium.com, “Video generates 1200% more shares than both images and text.” It truly is the most sharable form of content, which can help you expand your reach and audience. Here is a scenario - you have a video team create a badass event highlight for you. You post on social media to share the event and it gets reposted, sent out and shared over and over again by both event attendees or people who wish they could have been there! You are exposing yourself and your event to a whole new group of people! Filming your event also helps with the longevity - meaning you could rewatch the video in a year and be brought right back to that experience like it just happened! Video can be shared over and over again for years to come, which continues to grow your reach.
There you have it! Three easy reasons to film your next event. If you are needing a team of professional videographers that you can trust for your next event, click here to learn more about our event packages.
Watch our 2022 event reel below to see some of the amazing moments we got the honor of capturing.
6 things you need to start your video production business
One of my favorite questions to ask successful entrepreneurs is:
“If you had to start completely over in business, from ground zero, having all the knowledge that you have today, what is the one tool or resource you would use first to build your business?”
The answers I have gathered have been diverse, but one response left a lasting impression on me talking about how most people want the fast-track to success answer and the reality is great things are built overtime. In this world of instant gratification, it’s hard to want to accept that answer. I look back at my journey of building the good vibe media and studios over the last 15 years and know that I could have built a better business faster if I had more resources and community to lean on. I was a one-woman show for almost a decade before I took more risk to build a team and scale. I had absolutely no business background or education. I was just a free-spirited creative, who loved telling stories through video.
So my hope for this blog post is that it will catch the eye of some hungry creatives and support them as they start their journey, turning their creative passion into a successful career.
Here are the six things you need to start your video production business:
Pre-Production gear
Project management software like asana
Scheduling automation software like calendly
Software for invoicing and accounting like quickbooks or 17 hats
This first phase of the production process could arguably be the most important, and one you should feel most confident about. We actually did not implement asana within our workflow until a few years ago. I can tell you in full confidence that this project management software supported us to be more organized, and on top of pre-production logistics, which ultimately generated more time and revenue for our team. That’s what we all wish we had more of, right? How can we create better systems to generate more time and money? It all starts with organized systems and processes. Utilize these resources to help you create more flow in your work, and automate portions of your pre-production process!
2. Production gear
Camera
Audio
Stabilizers / Tripods
Lighting
When I started out in this industry 15 years ago, I was a Sony girl. Then, after graduating college, I turned to Canon. It wasn’t until three years ago. I was back to Sony. All that being said, your camera is your personal preference. I highly suggest renting cameras to play around and explore before you make a big investment of a purchase. If you are curious, here is what is in our Good Vibe kit:
Manfrotto tripod & ronin stabilizer
3. Post production gear
external hard drive (we like the G-drives)
Laptop (apple all the way)
Adobe cloud subscription (you will be living in premiere)
So much magic happens in the edit, so make sure you have the appropriate equipment to support this process. I would suggest investing in a laptop so you can be mobile if needed. You can purchase an additional monitor to plug in at your home office for a desktop setting and more screen space. The external harddrive is key, because you will eat through space on your computer quick with all the footage you capture. Make sure all footage and project files are saved and working on your external, to leave your computer ram and space available to work without glitches.
4. Legal - contracts for clients, contractors, trademarking
You can go to the grassroots style and find templates online and search the database for trademarking on your own, or hire a professional to support you. Either way, it’s incredibly important that you protect yourself and your business with these contracts. You also want to make sure you own your name and your business by trademarking. I have heard many horror stories of people having to re-brand completely because they did not trade mark their business name.
5. Mentor, or business development community
I did not realize how impactful this one thing could be on the success of my business until I really leaned into it in 2021. That year, my team and revenue tripled, and I know so much of that was because I found support and sought counsel from business coaches, mentors and community. I think one of the best things that we can do as business owners and entrepreneurs is to be humble and hungry to learn, grow and evolve more. One of the best ways to do this is to get in more rooms that are filled with people who motivate and inspire us in business. Ask more questions and expand your network, and I guarantee you will see the reward faster than you think.
6. Grit and solution oriented attitude
Again, we live in a world full of instant gratification. It’s common to crave short cuts and fast tracks to success, but be patient and have faith that the work you’re putting in now and the foundation you are creating is going to lead you to so much success as long as you stay consistent. Shift your perspective on failure, knowing that each one is an opportunity for growth. You want to fail on many things throughout your journey, so that way you can learn and grow and be a better version of yourself as a creative and business owner.
Our best advice + tips for getting camera ready
One common theme no matter what type of production is feeling nervous/anxious/overwhelmed when it comes to getting camera ready. Everyone wants to look and feel their best before their shoot, which can be especially hard when you aren’t typically in front of a camera.
With over 10 years of experience, our team takes pride in helping our clients feel confident and comfortable before filming takes place, no matter what kind of project. We have worked with dozens of different vendors to be able to recommend different services, tips + tricks and advice on getting camera ready - both physically and mentally!
Here are a few of our top tips -
Grab a Rescue Kit
One product we always have on set is a Rescue Kit! Filled with the styling tools most utilized at photo shoots, The Photo Shoot Kit is a must have for anyone who spends time in front of (or behind!) the camera. Learn more here.
2. Create a vision board
Need help getting inspired? Use sites like Pinterest to save inspo you see online - look at colors, textures, locations, outfits, hair styles, etc. Create a little vision board for what your perfect shoot day looks like!
3. Confidence
There is a reason you are showing up in front of the camera. Remember that you know yourself, your business + your content better than anyone!
4. Hire a team
There is a lot that goes into a successful shoot day. We recommend hiring professionals to make it easier for you, like all of the amazing people listed in this blog! Be sure to tell them we sent you!
Keep reading to hear what some of our favorite industry professionals have to say!
STYLING
“Look in your own closet - In order to save a little money and keep the cost of your shoot down, see if there are any pieces in your own wardrobe that are flattering, on-brand and aesthetically functional. If you can build off something you already own, it's a great way to get the ball rolling and save a little money in the creative process. Quick tip: Make sure you try it on and chat with your photographer/creative director to make sure it'll work.”
Risa Kostis
HAIR + MAKEUP
“For the shoot day - Always come with clean DRY hair (make sure you wash your roots well!) It's easier for us to dirty hair with products rather than style dirty hair. If you know you like a blow out, communicate that so we can schedule more time or get one the night before.
Always floss, brush & whiten your smile. I can't tell you how many people show up with stuff in their teeth! A white smile always gives you more confidence in front of the camera.”
Azure + Sherry
SKINCARE
"Flawless makeup application is key for picture perfect skin and this starts with exfoliation. Regular exfoliation removes dead skin cells, loosens and removes impurities and allows hydrating serums to penetrate where they are needed.”
Kristina Cadwell, M.S., PA-C
“Our biggest tip for getting camera ready is to start with bright, clear and vibrant looking skin! When your skin is healthy, it literally reflects light and on camera looks as though it’s glowing. The eye recognizes that glow as a sign of appearing well-rested or a sign of youthfulness. For most of us, glowing skin doesn’t just happen with proper hydration and rest. It requires a level of commitment and consistency in treating your skin with the most effective medical-based technologies and medical-grade skin care products, both of which are clinically tested and vetted through clinical trials. Over-the-counter devices and department store/drug store products are not held to the same standards of having to prove their efficacy or effectiveness.”
Dr. Admire
NUTRITION
“Make sure you are nourished, energized, and on your game before filming, eat a balanced meal, focus on hydration, and always bring snacks (like trail mix!) to have during breaks.”
Gillean Barkyoumb, MS, RDN
WELLNESS
“Feeling "puffy" , swollen and tired? If so, you might be dealing with low energy, bad sleep and too much inflammation. We are surrounded by toxins in our water, food and air. Optimyze can help you to reset, renew and refresh, naturally…”
Michael Roviello, MaEd/AET
BRANDING
“The biggest tip would be to ensure your visuals on set are aligning with the brand message you’ve spent so much time defining. For example – does the set design match with the essence you hope your brand portrays. Does your wardrobe showcase a professional vibe. Are you confident in front of the camera because you’ve nailed down the perfect team to help capture the overall feeling of your brand.”
Ellyse Nichole
Want to get the FULL GUIDE with even more tips + tricks? Click here to download.
Comment below and let us know your favorite tip listed in this blog post!
How to implement high quality video for your brand
When it comes to marketing + media, there is one thing I think we can ALL agree on - VIDEO CONTENT MATTERS. As we kick off 2023, there really aren't any excuses for not using some sort of video content within your business. No matter what industry you are in, the size of your business, what the platforms you are using, there is always a way and a reason to implement video.
Don’t believe us? See for yourself…(sources linked)
82% of Global Internet Traffic in 2022 Came From Video. Read more here.
By 2022, online videos will make up more than 82% of all consumer internet traffic. Read more here
54% of consumers want to see more video content from a brand or business they support. Learn more here,
72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Learn more here
Marketers who use video grow revenue 49% faster than non-video users. Learn more here.
Now, when it comes to creating content, there are endless ways to use video - from user generated content on Tiktok to tutorials on youtube to highly produced ads online or broadcast, the list goes on and on!
On the blog today, we are sharing 3 things to help you start implementing high quality video for your brand.
Strategy + planning
As we know from experience, there is SO much that goes into producing one video. We know it can seem overwhelming, especially if you are doing on your own. However, we ALWAYS recommend starting with the strategy. Before anything else, ask yourself the following questions -
What is the purpose of this video?
Where is this video going to live?
Who do I want this video to reach?
What is the theme + vibe of the video?
What is the end goal?
Take some time to get clear on the strategy and “why” behind each high quality video you create. From there, you can get to planning. We won’t overwhelm you with the looooooong (but effective!!) pre-production list we use for our clients, but here is a good starting point.
Where am I filming?
What day/time work best? (Think about light, sound, etc).
What am I going to say? Will you be creating scripts?
Who is going to be featured in the video?
What am I going to wear?
What props will be used, if any?
What do I want the final video to look like?
Stuck on one of these points? There is nothing wrong with getting inspiration online from other brands + businesses. Spend some time doing research to find out what you like/don’t like. Once you have your plan set in place, you will feel so much better about creating your video content.
2. Gear
One of the biggest reasons people invest in a video production company is for the knowledge and professional feel of the videos. Filming equipment and softwares get VERY expensive, so we don’t blame you for not wanting to buy the best camera or editing programs. However, there are some easy (and even some free) steps you can take to make your video look and sound like its higher quality!
The Light - one of our biggest pieces of advice to anyone filming on their own is to position themselves in front of natural light. You can literally set up in front of a window! If you are able, add a ring light or other source to help brighten up your subject!
The Sound - One aspect of a “high quality” video is the audio! Making sure you don’t have background noise, echos, static, etc will ensure a better viewer experience. One way you can do this is to purchase a microphone that connects to your phone, like this one. This is an easy and user friendly way to enhance your video for all talking head! Don’t forget to do a quick soundcheck before you start! Record yourself talking for 5-10 seconds and playback to make sure everything sounds good!!
The Settings - If you are reading this blog, we are going to assume you are looking for ways to produce high quality video on your own! That might mean you are using your phone for filming - which is totally fair! Just remember, the high quality you film in, the more space it takes! Here are some basic settings we recommend for iPhone + Android to enhance your video content -
iPhone or ipad
Go to Settings.
Tap Camera, then tap Record Video.
Select 4k at 24 fps
Android
Launch the camera application.
Tap the menu icon in the top left corner.
Select Settings.
Find the Video section and tap on Back camera video resolution.
Select UHD 4k and now you will be shooting 4K video.
3. The content
Last but not least, something that sets apart high quality video from the rest is the actual content. There is an endless list of video concepts you can customize and create for your brand! Here are 5 to get you started:
About Me video- introduce yourself, who you are + what you do
Client testimonial - have your clients share their experience with your brand
Onboarding video - a video you send to new clients once they book with you
Email newsletter video - create an update video to embed in your email newsletter
How To - share how to use your product, platform, service, etc.
Need more ideas? Download our free guide with 20 creative video ideas here.
There you have it! Those are some easy + manageable steps to creating high quality video for your brand. When you are ready to invest in a video production team to manage this all for you, head to our website and learn more about our brand services here!
Let us know your biggest takeaway below!
The Good Vibe Media crew
5 reasons to book a wedding videographer
With over 10 years of experience in the wedding industry, we have learned that wedding videography is usually one of the LAST decisions a couple makes when it comes to their wedding vendors. We know there are so many different factors to consider for your big day - from the photography, to the entertainment (DJ or band?!), to the food, venue and decor. There are a LOT of big decisions to make when planning your wedding.
However, even if videography is one of the last decisions you make, it is extremely rare for it to be a decision that you will regret. If you are trying to decide on whether to invest in a videographer, keep reading!
5 reasons to book a wedding videographer -
This one may be the most obvious, but being able to relive your wedding day over and over again is reason #1! The day goes fast, and oftentimes a lot of moments can be forgotten within all the excitement, so having the day documented for you to experience again is extremely special.
Hear from one of our past brides -
“To be able to capture memories forever that aren't just in a still shot are so beautiful and The Good Vibe Media has been able to catch every emotion that we have relived every time we watch out engagement, ceremony and soon to be wedding celebration with all of our family and friends. I highly recommend not only hiring a videographer, but The Good Vibe to capture any important memory in your life. It is definitely something I do not regret having and they do such an amazing job capturing all the details day of that you you wouldn't even think of.” -Taylor F
Audio audio audio! This is a part of the wedding day that our team puts a lot of effort and emphasis into. Capturing high quality audio from your wedding day is truly what helps tell your love story. When you get your wedding film back, you can expect to HEAR your vows, the speeches, the laughter, the emotions, the cheers. Seeing photos of your day is one thing, but hearing those special, once in a lifetime moments is something that makes wedding videography so incredible.
Let’s be honest, we know how much goes into planning a wedding. The months and months of hard work to bring your dream day to life - all for it to go by so quickly. A big part of planning a wedding is making sure your guests are going to have an amazing time! Having a wedding videography team helps ensure that experience will be captured for you to relive. Like we said before, the day goes by in a blink of an eye. Getting to watch your wedding film after helps you experience your day like your guest would. You get to see what they saw, how the decor + set up looked, & of course, how much fun everyone had!
Aside from audio, one thing that sets videography apart from photography is the MOVEMENT. Seeing your partner’s reaction during your first look, watching your dad walk you down the aisle, watching your mom wipe her happy tears, getting twirled around the dance floor during the first dance…all of these experiences are captured so beautifully with the power of movement through video.
Last but not least, having your wedding captured by a video team makes it easily shareable. Have a family member that couldn’t make it? Want to share with your coworkers? Want to blast it all of social media? Send them your wedding film! You will have this film to share and relive F O R E V E R.
There you have it!! 5 reasons to book a wedding videographer, from our team that has worked in the industry for over 10 years!
Need help with where to start when looking for a videographer? Here are a few tips from Arizona Wedding Planner, Sarahh Gaboury, owner of Imoni Events.
“We always tell our clients to watch multiple full videos (not just instagram highlights) from start to finish to make sure they like the style of their work. We only refer people who are qualified, but I know a lot of companies have tons of videographers who show up on the actual day so I always make sure I know who is coming on the wedding day. And personalities! Making sure you hire someone you feel comfortable with and can let you be in the moment.”
Want to learn more about our wedding services? You can visit our wedding page here!
a letter from the founder: kicking off the new year
a letter from the founder: kicking off the new year
The ultimate goal in your career is to find something you love to do so much that you never feel like you have to “go to work” a day in your life, right? That is exactly how I felt when I discovered my passion for filmmaking and video production over 2 decades ago. I pursued my education in the technicalities of storytelling through video, however I had never taken a single business course in my life. I never sought out to be an entrepreneur or business owner, i just kinda found myself here because i kept showing up doing what i love and doing it on my own terms… I know I’m not alone. There are so many people who have that creative, entrepreneurial spirit when they find something they love to do so much. At the same time, it is easy to feel stuck, alone, unmotivated or uninspired.
This is exactly why we have created this blog. We hope this will be a resource to many for inspiration, connection and growth by sharing video production tips, highlighting our community and revealing real life stories on how we operate a creative business in the bustling world we live in today.
At the moment I am typing this, I am sitting on my couch with a big ‘ol belly curious if today will be the day my son is born. It’s been an interesting concept for me as a passionate business owner to take more time at home to prepare for maternity leave. So much of my identity and day-to-day life is wrapped up in my businesses, yet I understand the importance of being able to step away and trust the team and systems that are implemented will keep the train rolling while I bring another human into the world.
I guess you could say owning a business is a lot like motherhood… you work so hard to birth and raise it and then there comes the day where you realize all the time and hard work you have poured into it is now its own incredible, sustainable, independent being. It still needs your TLC from time to time, but in order to really let it flourish, you must trust and then let it do the work. I am so grateful for the incredible team we have at both the good vibe media and studios and insanely proud of the passion they put into their craft for all of our clients.
Alright, i’m now off my sappy emotional stand and want to shift gears to shed light on my perspective moving in to a fresh year as a business owner…
Here are the 3 things on my mind moving in to 2023:
Know your numbers
Expand your community
Seek more growth
NUMBERS
If you are a creative starting your own business you may relate to this… I had ZERO business background or knowledge when I first started my video production business. All I knew was my passion for filmmaking and made up the business concepts as I went. There were no systems or structure, my schedule was inconsistent and chaotic, and I was living paycheck to paycheck with SO MUCH uncertainty of what the future held.
A few years ago I was seeking out business support and mentorship to help create more consistency and success within my company, ultimately creating more freedom and ease in my life. The dramatic shift and change I recognized with the growth of the company and security in all areas of my life was remarkable - what a concept! This is why knowing the numbers inside my business is now always on the forefront of my mind, especially entering a fresh year with new goals and expectations.
What numbers do you want to look at?
Profit & Loss Report - gather this report for each month, quarter and year so you can dissect the numbers and make comparisons.
KPI - these key performance indicators will set the specific goals of what are you trying to achieve each month, quarter and/or year and then you can work backwards to calculate how you will reach those outcomes.
Time - how much time are you and your team spending on certain tasks and is there anything you feel like you can automate, eliminate or delegate for your list of to do’s that will free up time and space in your calendar?
COMMUNITY
Reflecting back on the last 2 decades of my video production career, I can hands down say that community has been one of the biggest factor of growth. I recognized early on that if there are pain-points within my business and/or life and I was craving change, I had to take personal responsibility to put myself in rooms with people who I strived to be more like in order to gather the answers to the questions of change that was swirling in my mind. A dear friend of mind coined the phrase, “you are not meant to do business or life alone” and I could not agree more. The more you lean in to community, the more abundance you will recognize in all areas of your life. That is, if you’re clear on selecting the appropriate community that maintains the values and goals aligned with your own.
That said, think of 3 organizations, networking groups or institutions that are home to people you want to be more like and make an intentional effort to show up each month. For me, I seek networking groups with successful female entrepreneurs, organizations and charities that support youth or disabled, and fitness or wellness centers that are home to like-minded people who take ownership in creating a healthy lifestyle.
GROWTH
I recently attended a business development event where Tom Hatten, founder of Mountainside Fitness was one of the speakers. During his presentation he mentioned something along the lines of “if your business is not evolving, it is dying, you just don’t know the date yet.” This rang a bell and reminded me how important it is to never stay stagnant and always seek ways to create change and evolution within my companies. I never want business to feel the same. I honestly feel like my team and I thrive off of challenges and expanding our limits with each production. Our industry changes rapidly with cameras and other technical gear, it’s important for us to be ahead of the curve and know what is new in the market so we can produce a product that sets our clients ahead of others in their industry. So I challenge you, what can you learn this next year that will push your business to the next level in your industry?
It doesn’t need to take a “new year” in order to reflect on these intentions within your business, but it sure is a fun and timely excuse to do so. I’d love to hear how you are going to implement some of the ideas I have shared here within your own business. Please leave a comment below so we can stay connected!
Here’s to kicking off 2023! Wishing you all the best!
Nothing but good vibes,
Carly Gilleland
Founder & CEO
The good vibe media & studios