How to implement high quality video for your brand
When it comes to marketing + media, there is one thing I think we can ALL agree on - VIDEO CONTENT MATTERS. As we kick off 2023, there really aren't any excuses for not using some sort of video content within your business. No matter what industry you are in, the size of your business, what the platforms you are using, there is always a way and a reason to implement video.
Don’t believe us? See for yourself…(sources linked)
82% of Global Internet Traffic in 2022 Came From Video. Read more here.
By 2022, online videos will make up more than 82% of all consumer internet traffic. Read more here
54% of consumers want to see more video content from a brand or business they support. Learn more here,
72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Learn more here
Marketers who use video grow revenue 49% faster than non-video users. Learn more here.
Now, when it comes to creating content, there are endless ways to use video - from user generated content on Tiktok to tutorials on youtube to highly produced ads online or broadcast, the list goes on and on!
On the blog today, we are sharing 3 things to help you start implementing high quality video for your brand.
Strategy + planning
As we know from experience, there is SO much that goes into producing one video. We know it can seem overwhelming, especially if you are doing on your own. However, we ALWAYS recommend starting with the strategy. Before anything else, ask yourself the following questions -
What is the purpose of this video?
Where is this video going to live?
Who do I want this video to reach?
What is the theme + vibe of the video?
What is the end goal?
Take some time to get clear on the strategy and “why” behind each high quality video you create. From there, you can get to planning. We won’t overwhelm you with the looooooong (but effective!!) pre-production list we use for our clients, but here is a good starting point.
Where am I filming?
What day/time work best? (Think about light, sound, etc).
What am I going to say? Will you be creating scripts?
Who is going to be featured in the video?
What am I going to wear?
What props will be used, if any?
What do I want the final video to look like?
Stuck on one of these points? There is nothing wrong with getting inspiration online from other brands + businesses. Spend some time doing research to find out what you like/don’t like. Once you have your plan set in place, you will feel so much better about creating your video content.
2. Gear
One of the biggest reasons people invest in a video production company is for the knowledge and professional feel of the videos. Filming equipment and softwares get VERY expensive, so we don’t blame you for not wanting to buy the best camera or editing programs. However, there are some easy (and even some free) steps you can take to make your video look and sound like its higher quality!
The Light - one of our biggest pieces of advice to anyone filming on their own is to position themselves in front of natural light. You can literally set up in front of a window! If you are able, add a ring light or other source to help brighten up your subject!
The Sound - One aspect of a “high quality” video is the audio! Making sure you don’t have background noise, echos, static, etc will ensure a better viewer experience. One way you can do this is to purchase a microphone that connects to your phone, like this one. This is an easy and user friendly way to enhance your video for all talking head! Don’t forget to do a quick soundcheck before you start! Record yourself talking for 5-10 seconds and playback to make sure everything sounds good!!
The Settings - If you are reading this blog, we are going to assume you are looking for ways to produce high quality video on your own! That might mean you are using your phone for filming - which is totally fair! Just remember, the high quality you film in, the more space it takes! Here are some basic settings we recommend for iPhone + Android to enhance your video content -
iPhone or ipad
Go to Settings.
Tap Camera, then tap Record Video.
Select 4k at 24 fps
Android
Launch the camera application.
Tap the menu icon in the top left corner.
Select Settings.
Find the Video section and tap on Back camera video resolution.
Select UHD 4k and now you will be shooting 4K video.
3. The content
Last but not least, something that sets apart high quality video from the rest is the actual content. There is an endless list of video concepts you can customize and create for your brand! Here are 5 to get you started:
About Me video- introduce yourself, who you are + what you do
Client testimonial - have your clients share their experience with your brand
Onboarding video - a video you send to new clients once they book with you
Email newsletter video - create an update video to embed in your email newsletter
How To - share how to use your product, platform, service, etc.
Need more ideas? Download our free guide with 20 creative video ideas here.
There you have it! Those are some easy + manageable steps to creating high quality video for your brand. When you are ready to invest in a video production team to manage this all for you, head to our website and learn more about our brand services here!
Let us know your biggest takeaway below!
The Good Vibe Media crew