3 reasons to film your next event
We may be slightly biased, but we truly believe there are so many beneficial reasons to have your event filmed! Whether you are planning a social gathering like a baby or bridal shower, a large charity gala or maybe a business conference; no matter the size of the event, video can be such an impactful addition.
Today, we are breaking down three simple reasons you should have your event filmed.
1. For the memories
This may be obvious, but events go by very quickly. You may have spent month and months putting together this gathering, and often times it can go by in a flash. There is something so special about being able to relive special moments through video. You can not only see everything that happened, but also hear the audio. Maybe it was an impactful speech, hearing people laugh, drinks being poured, etc. Video is truly the best way to relive an experience, especially one that goes by so fast.
2. Marketing your event
If you are planning a ticketed event, like a business conference, mastermind or charity gala, you are going to need tools to help market your event. Consumers want to be able to picture themselves at an event, experiencing all that there is to offer. Capturing high quality video at your event ensures that you will have a large amount of content to use to help market future events. We always tell our clients to think big here - event content can be repurposed in so many different ways. Here are some examples of different content that can help marketing your future events -
Speakers- highlighting some of the amazing speakers you had at your event
Sponsor - thank some of your sponsors by offering video content of their event installation/sponsorship
Attendees - testimonials can be an extremely powerful tool for promoting your event. Again, Potential attendees love hearing about attendee experiences and the value your event brings to them.
There are so many creative ways to capture video content to help marketing future events. Of course, we always recommend hiring a team of professional videographers + editors to help get this done for you. There is nothing better than finding a team you can trust to help take one thing off your plate.
3. Expanding your reach + audience
According to medium.com, “Video generates 1200% more shares than both images and text.” It truly is the most sharable form of content, which can help you expand your reach and audience. Here is a scenario - you have a video team create a badass event highlight for you. You post on social media to share the event and it gets reposted, sent out and shared over and over again by both event attendees or people who wish they could have been there! You are exposing yourself and your event to a whole new group of people! Filming your event also helps with the longevity - meaning you could rewatch the video in a year and be brought right back to that experience like it just happened! Video can be shared over and over again for years to come, which continues to grow your reach.
There you have it! Three easy reasons to film your next event. If you are needing a team of professional videographers that you can trust for your next event, click here to learn more about our event packages.
Watch our 2022 event reel below to see some of the amazing moments we got the honor of capturing.