The Stages of Each Production
The Stages of Each Production
If you are new to the world of video production, you may think it is as easy as pointing a camera at something and filming, but there are countless other steps that go into each production and client we work with. Every video production company has their own systems and strategies in place when it comes to producing video, but one thing that is pretty standard are the 4 stages of each production - discovery, pre-production, production and post production.
Today we are breaking down each stage, how our team completes everything and some of our biggest tips to creating an amazing client experience.
STAGE #1 - DISCOVERY
This first stage is when a client first reaches out. At The Good Vibe Media, the majority of our leads come directly through our website. Whether a client is reaching out for a brand project, event or wedding - we try to funnel everything through the client forms on our website! But regardless of how a potential client reaches out, they always receive our base package for that project, plus a link to book a discovery call. We try to give as much information as possible up front, so if a client is really interested in moving forward, they then book a discovery call.
On these calls, we meet the client, learn more about their specific project, chat about some of the logistics + creative details and of course, answer any questions they may have about our team or workflows! Here are some other things we pay attention to during the discovery call process - timeline, budget, location of project, talent needs, client goals and wants, and more! This is our time to really get to know each other and make sure we are a good fit for each other!
If the project IS a good fit, we then send over a custom proposal and get the client all set up in our systems if they decide to move forward.
Need help building out your discovery call template? Grab our free checklist here.
STAGE #2 - PRE-PRODUCTION
The pre-production phase is where creativity meets logistics. During this stage of each production, we are diving deep into the logistical details of each production like location, timelines, talent, hair + makeup teams, production crew + gear, etc. Not only are we getting super clear on these details, but this is where we talk through all things creative. Think themes, storyboards, shot lists, set design, editing details, music style, text and graphics, etc. A big key in this phase is getting SUPER clear on what the final product is going to look and feel like. This will make the other stages of the production more streamlined. Check out our free production checklist here for more details on this stage.
STAGE #3 - PRODUCTION
Time to get rolling - literally! The production stage is the actual filming that takes place. If you did your due diligence on the pre-production stage before this, everyone on set should feel super confident and comfortable with their roles and responsibilities.
For our team, we put a big emphasis on creating a filming environment that is relaxed, stress free and most importantly, fun! There is a reason you hire a video production team, so making your client feel that they can relax and trust the process is key for our crew.
STAGE #4 - POST PRODUCTION
The last stage of production is really where all the magic happens! This is where the editing team puts together the final product. From reviewing and selecting footage, to music + graphics to color grading + more - this is one of the most important parts of each production. The goal is to give the client exactly what they are imagining on the first round! Of course, there are always times that things need to be edited, moved around, etc. However, our team puts a big emphasis on delivering an amazing first draft based on all of the notes from the other stages of production. Once the client approves, that is officially a wrap!
There you have it! The 4 stages of each production. As you can tell, there is so much time, work and effort that goes into a project aside from just pointing a camera!
If you are ready to get started on your own project, click here to learn more about our services and grab our pricing guide!